| Stop junk mail before it's garbage
Each year, more than 100 million trees are chopped up and 28 billion gallons of water are used to create the paper that goes into junk mail, according to the company GreenDimes. And Alameda County garbage officials estimate that 5 percent of the waste sent to landfills is junk mail. You can go a long way toward reducing the amount of garbage you create by getting off the mailing lists used to send such unsolicited mail. You can find a company to do the legwork for you. Companies like GreenDimes, www.greendimes.com, can notify all the mailing list companies in exchange for a fee -- about $36 a year for GreenDimes. You can also do it yourself. You can get help by ordering a kit at www.stopjunkmail.org or call (877) 786-7927. You should also write to request that your name is removed from mailing lists.
AlphaGraphics seeks investors to open stores in EP
Salt Lake City-based franchising company AlphaGraphics is in the midst of a major expansion effort and has its sights set on El Paso. The company, which provides marketing and visual communications solutions for small- and medium-sized businesses, plans to open its first El Paso location in the next six months to a year, said Art Coley, senior director of franchise development. The company hopes to have three to four El Paso stores, all of which will be franchises, within three years, he added. "The shortest and simplest way (to describe us) is we are a solution provider," Coley said. "We provide marketing and visual communications for small- and medium-sized businesses. What does that mean? Everything from Web sites, e-mail campaigns, direct mailing, printing services for business cards and letterheads.
'Turn to West Memphis,' City Urges Logistics World
Ward Wimbish has a message for companies thinking about moving part or all of their logistics and distribution operations to the area: West Memphis is open for business. Bolstered by a slick new Web site (www.westmemphis.com), robust infrastructure and competitive incentives, the city has launched a full-scale campaign to lure the type of commerce that helped its much larger neighbor across the river earn the tagline "America's Distribution Center." Leading the charge is Wimbish, who has served as director of West Memphis' Office of Economic Development since October. His position had been vacant for a year and half, which Wimbish said he believes hindered the city's chances of becoming a key distribution link in the global supply chain. "We've been out of the market for a while," he said.
NextMark Awarded Patent for Its System for Generating Highly Responsive Mailing Lists
NextMark, Inc., a leading provider of tools and resources to buy mailing lists, sell mailing lists, and learn about mailing lists, announced today it has been awarded a patent for a new mailing list selection technique it has invented. The United States Patent and Trademark Office has issued NextMark patent number 7,246,077 for its Systems and Methods for Generating Highly Responsive Mailing Lists. .
AlphaGraphics seeks investors to open stores in EP
Salt Lake City-based franchising company AlphaGraphics is in the midst of a major expansion effort and has its sights set on El Paso. The company, which provides marketing and visual communications solutions for small- and medium-sized businesses, plans to open its first El Paso location in the next six months to a year, said Art Coley, senior director of franchise development. The company hopes to have three to four El Paso stores, all of which will be franchises, within three years, he added. "The shortest and simplest way (to describe us) is we are a solution provider," Coley said. "We provide marketing and visual communications for small- and medium-sized businesses. What does that mean? Everything from Web sites, e-mail campaigns, direct mailing, printing services for business cards and letterheads.
Guerrilla Marketing Guru Al Lautenslager Provides Small-Business Owners With Tips on How to Market Their Business
REDMOND, Wash. (Map) - What: Many small-business owners do not have enough money to promote themselves effectively. If budget is an issue, some proven nontraditional marketing methods such as guerilla marketing can help get the word out. The author of "Guerrilla Marketing in 30 Days," Al Lautenslager recently offered small businesses advice on marketing to maximize profits and increase customers as part of a free Microsoft(R) Office Live Web seminar series. Lautenslager uses his own practical experience of running and managing a small-business print shop to provide small-business owners with helpful advice and insight on topics critical to success and to nontraditional forms of marketing and word of mouth. The seminar can be found at http://www.officelive.com. (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO ) For small businesses that seek to market themselves on a budget, Lautenslager provides the following tips: .
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