| Harte-Hanks Launches New Web Platform www.citdb.com to Make Tech Contacts Easily Available to Emerging Marketers
Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, announced today the release of an e-commerce platform designed to provide small and emerging technology marketers and sellers easy access to technology contacts across North America, Europe and South America. The new site, http://www.citdb.com, allows technology companies with small marketing budgets to search and select contacts from the Harte-Hanks Ci Technology Database (CiTDB), a source of rich installed technology content from 700,000 business sites on three continents. CiTDB.com users can focus their search on a very specific geographical area or market sector, and rent a list of contacts they want, entirely online by credit card. The data made available are name, company, mailing address and telephone number based on the user's query, but without the location's technology profile information that is only associated with a full CiTDB subscription.
Guerrilla Marketing Guru Al Lautenslager Provides Small-Business Owners With Tips on How to Market Their Business
REDMOND, Wash. (Map) - What: Many small-business owners do not have enough money to promote themselves effectively. If budget is an issue, some proven nontraditional marketing methods such as guerilla marketing can help get the word out. The author of "Guerrilla Marketing in 30 Days," Al Lautenslager recently offered small businesses advice on marketing to maximize profits and increase customers as part of a free Microsoft(R) Office Live Web seminar series. Lautenslager uses his own practical experience of running and managing a small-business print shop to provide small-business owners with helpful advice and insight on topics critical to success and to nontraditional forms of marketing and word of mouth. The seminar can be found at http://www.officelive.com. (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO ) For small businesses that seek to market themselves on a budget, Lautenslager provides the following tips: .
CATA Named #1 Transit System in North America
The Capital Area Transportation Authority (CATA) has been named the best transit system of its size in North America by the American Public Transportation Association (APTA). "This is the highest honor in our industry," said Sandy Draggoo, CATA's CEO/Executive Director. "We couldn't be more excited or proud!" Draggoo also won the prestigious General Manager of the Year award from APTA in 2003. CATA was ranked #1 in the competitive 4-30 million passenger trips category. This category includes 106 transit systems. APTA gives out the Outstanding Transportation System Achievement Award annually to honor transit systems demonstrating exceptional efficiency and effectiveness. Transit systems are judged on services and programs, safety, operations, customer service, financial management, attendance and employee costs, advancement of minorities and women, marketing, policy and administration, and community relations.
Customer Surveys: A Powerful Link Building Tool
One of the most effective link building tools I use is a customer survey. Surveys are usually written from a customer service standpoint: companies want to know the opinions of the people who buy from them and crave feedback on how they're doing. Honorable intentions for sure but in today's link marketing, it's less about where customers stand and more about where they're going. In the past, I provided a general questionnaire to the company that contracted my linking services, then pulled demographic information from the site's web logs. Using web logs is still a viable tactic but I've come to understand that today's Internet is different and I need to adapt what I do along with it. The explosion of Web 2.0 and social media type sites is changing the way we work and the way I market for links.
How to stop junk mail
Junk mail. Piles of it. In your mailbox, every day. You don't want it. Most of the time, you didn't ask for it. But when it arrives, you have to "do" something with it: Shred it. Trash it. Recycle it.You'll probably never eliminate "all" the mail you don't want. But with a little effort, you can remove your name from enough mailing lists and databases to cut down some of the clutter.We've rounded up some of the best tips for opting out of the direct-mail deluge. Follow these steps and you're bound to lessen your mail carrier's load.Remember: You won't see results right away, because a lot of direct mail is prepared and addressed in advance. So wait at least two or three months before you throw up your hands in disgust.It's a painstaking process -- but so is handling all that junk mail, right?Credit card offersIf you're not shopping for a new credit card, opt out of those pre-approved offers.
Watch List (July 15-21): More Aggressive Loans, More Defaults
In this week's issue we report: that commercial loan defaults should start increasing soon; that the outlook for subprime backed bonds has also turned decidedly negative; and update you on the mounting cost of the alleged fraudulent Penland project in North Carolina and the forced bankruptcy of an office campus owner in Philadelphia. Plus we give you news you'll find only here and the latest facility closures, mass layoffs and properties on The Watch List. Office Loan Defaults Likely To Rise Loan defaults for U.S. CMBS are likely to begin ticking up as deals issued over the last few years contain larger concentrations of interest-only (IO) loans and loans with a higher amount of debt, according to the latest CMBS loan default study by Fitch Ratings. Though CMBS loan defaults fell 15% by balance last year to $1.57 billion, cumulative CMBS loan defaults increased to $13 billion (3.29% of Fitch's default study universe).
'ASR Records Adds to Team
'ASR Records formally announced the addition of Roxann Stout and Jahmal Brown to the label staff. Ms. Stout will direct and develop initiatives related to the label's Booking Department. Mr. Brown will provide the label with specialized Internet Technologies skills related to the label's online portal. Roxann Stout will be working with qualified talent buyers toward booking 'ASR Records Artists at festivals and events worldwide. She is a trained musician, studying classical piano for 12 years, classical voice, and saxophone for 7 years. She was a state champion vocalist and won the Women's Federated Competition for 2 straight years. Her promise as a vocalist was so impressive that Ms. Stout was awarded a vocal scholarship from the prestigious Berklee College of Music in Boston.
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